Today we see a plethora of ads every where we go on the internet. Even between youtube videos, users cannot go without going through a couple of ads. In these ads, there are legit ones but then there are also domesticated products. These products, most often than not, are coupled with fancy slogans and promises to make enhancements which would be unnatural and almost impossible. These may also include products that can “hack” into Facebook accounts or even give you a million likes on Instagram. Of course, none of these “products” would quite work and are thus considered scams.

Ever since the time of those emails which let you “inherit” a couple of million dollars because your long lost uncle left it for you, the world has become quite aware. Still, there are still a bunch of products online which continue to confuse and scam users. In a recent report on TechCrunch, Facebook has implemented a new way to counter these issues.

According to the very thorough report, Facebook has implemented a tool on its platform which allows users to report a scam. The whole step stemmed out after a consumer advice personality, Martin Lewis filed a lawsuit. He filed it on the grounds of being inappropriately used for these scam based ads. Of course, users being clogged up on these would blame Lewis, which would drastically affect his credibility.

It was not until earlier this year that Lewis decided to withdraw his case. He did so on the account of Facebook taking proper action to counter these scam filled ads. According to the social media giant, they have introduced the new feature to their platform. Along with that, Facebook has donated 3M GBP of support in both cash and ad credits to aid Citizens’ Advice.

Citizen’s Advice is a consumer advice charity and together with Facebook, they have started the Citizens Advice Scams Action or Casa. Being launched today, the service would allow users one-on-one support after they have been scammed. With the increased amounts of scamming tricks in the UK, this initiative is aimed at saving people’s hard earned money. As for Facebook’s feature, users can click the three dots on the top corner of every post and report the ad. From there, they select Misleading or Scam and then “Send a detailed scam report“. And that’s pretty much it.

How to report an ad as a scam: A tutorial by TechCrunch

Although there is still much to be done about these increased scamming attacks by people but I believe these steps by Facebook are some of the ones in the right direction. Not only would these prevent scams and save people, but also set precedent so companies further develop this initiative. As for now though, the service is limited to the UK only and we would love to see it spread to the rest of the world.