Samsung has always invested in developing its own operating system for its Smart TV lineup. Although most TV OEMs heavily and solely rely on Android TV OS, Samsung believes in the potential of Tizen, a lightweight operating system platform designed, developed and optimized for electronics with limited hardware capabilities.
Now the Samsung’s Tizen-based Smart TV OS is available to other OEM Smart TV manufacturers. This means OEMs who are interested in moving away from Android TV OS or simply want an alternative, can integrate the versatile Smart TV platform within their own TVs. It is not clear how Samsung will manage the branding and IP for its in-house developed platform. However, the company is offering some key features and options to developers and OEMs that Google’s Android TV OS or the Android OS ecosystem in general, may not allow.
#SDC2019 keynote highlights,1. One UI – flip UI for new device factors2. 160M Bixby devices globally3. Bixby now supports all device formats 3. 100M Tizen TVs globally 4. Tizen OS for TV going 3rd party 5. 400M active users of Galaxy Apps Store6. Galaxy Books with QLEDs pic.twitter.com/CzuYbOvb3q
— Mahesh K (@maheshkk) October 29, 2019
Samsung Tizen TV OS To Compete Against Google Android TV OS Through Third-Party Smart Manufacturers:
Speaking at the Samsung Developer Conference 2019 (SDC19), DJ Koh, President, and CEO of IT & Mobile Communications Division, Samsung Electronics, indicated the company wants to explore new ways its platforms will enable developers to introduce simpler, more powerful experiences to consumers around the world. As part of the initiative, Samsung is making Tizen TV OS available to third-party TV makers for the first time.
The Tizen TV OS is basically a Linux-based mobile operating system. It was first envisaged and conceptualized as a versatile, lightweight OS platform for ultra-light mobile and portable electronics like smartwatches and health-focused IoT devices. Given the immense potential of the Tizen OS, Samsung began experimenting with the same for other electronics that need computing power which is not resource-intensive. The company attempted to launch its own sub-brand of smartwatches that ran on Tizen OS. There have been a few feature-rich affordable mobile phones with Tizen OS as well. However, these electronics did not manage to capture the market when compared against Android OS variants such as Android Watch OS and Android TV OS.
Samsung’s TV OS, Tizen TV, is now available to third-party TV makers https://t.co/L0GItxQGn6 pic.twitter.com/Ty8Bn6sGUw
— Fasti News (@FastiNews) October 29, 2019
Now Samsung appears to be reattempting to increase Tizen TV OS market penetration through third-party participation. The company has essentially opened the doors to OEM Smart TV manufacturers. These third-party TV makers who may not have a large customer base can experiment with Tizen TV OS.
It is not clear what terms and conditions Samsung will put forth, but the company did indicate that Tizen TV OS power over 100 million Smart TVs. Moreover, the company announced several new developer tools to bring new apps to these Smart TVs. It is apparent the Smart TVs powered with Tizen TV OS may not have direct and integrated access to the Google Play Android app store. However, both Android and Tizen being Linux-based, it is quite likely that apps designed for Android TV OS will work well on Smart TVs running Tizen OS with minimal engineering.
Samsung Offers Developers Some Powerful Privileges To Ensure Quick Adoption:
In order to boost the adoption of the Tizen TV OS, consumers and even OEMs will require reliable access to a large repository of apps. The Google Android TV OS ecosystem already has access to the millions of apps that work well on Android. For Tizen TV OS to increase adoption, Samsung is offering some impressive privileges:
- Wits platform automatically uploads a code edit to the TV, so developers can see their update almost immediately, significantly trimming development time.
- EasyST makes testing content playback much easier because developers don’t need to build their own test app to make sure their content is streaming as intended.
- TIFA (Tizen Identifier for Advertising) gives consumers the option to limit ad tracking or opt-out of targeted advertising
This is unexpected: @samsung is offering its Tizen TV OS to other manufacturers. No partners are listed, so it’s not clear if there are any takers, but OEMs, especially in China may welcome alternatives to Google and Roku. #SDC2019 pic.twitter.com/am0MUQhFDG
— Avi Greengart (@greengart) October 29, 2019
Needless to add, these are some very powerful features and privileges that significantly cut down on the app development and deployment timeframe. Moreover, the primary segment of apps for any Smart TV involves the reliable streaming of high-bitrate content. Apparently, Samsung is also investing in 8K technologies. With AI ScaleNet, Samsung claims it can stream high-quality 8K videos on networks with lower bandwidth capabilities, Combined with rapid development and investment in emerging technologies, such as IoT, AI, and 5G, Samsung hopes to offer developers, manufacturers, and consumers a stable and reliable platform for Smart TVs to enable high-quality multimedia content streaming without lag, stutter or excessive buffering.